About CHI Limited
CHI limited is one of the most admired companies in the Food & Beverages industry in Nigeria. It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, CHI Limited is the undisputed market leader in fruit juices, fruit drinks and yoghurts in Nigeria. In the Juice Nectar Still Drinks (JNSD) category, CHI Limited has mega brands such as CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by Chivita, CHI Ice Tea & Capri-Sonne. CHI Limited also takes great pride in its range of dairy products, which include Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Soya Milk, CHI Fit and Smart Fruit Milk Drink, to name a few.
Job Title: Regional Sales Managers
Location : Lagos and west (Benin)
- Lead and drive sales performance across the assigned region to achieve volume, revenue, and profitability targets.
- Translate national commercial strategies into effective regional execution plans.
- Expand market coverage and distribution across channels while ensuring strong in-store execution standards.
- Manage and develop Regional Sales Teams including Area Sales Managers and Territory Sales Executives.
- Build and maintain strong relationships with distributors and key trade partners to drive business growth.
- Monitor market trends, competitor activities, and sales performance to identify growth opportunities.
- Ensure effective execution of trade promotions, route-to-market strategies, and company sales processes.
Requirements
- Bachelor’s degree in any discipline; MBA or MSc in a business-related field is an added advantage.
- Minimum of 7 years’ FMCG sales experience, with at least 4 years in a managerial role leading sales teams and managing distributors.
- Proven experience managing large geographical territories and multiple sales channels.
- Strong understanding of traditional trade structures, including wholesalers, open markets, and neighbourhood retail outlets.
- Demonstrated experience executing trade promotions, activations, and sales campaigns within complex distribution networks.
- Strong analytical skills with the ability to interpret sales data and business intelligence tools to drive commercial decisions.
- Prior experience working within the advertised region and a good understanding of the local market dynamics.
- Excellent leadership, communication, and stakeholder management skills.
Application Deadline:11, September 2026
METHOD OF APPLICATION
Interested and Qualified candidates should use link below to Apply.
CLICK HERE TO APPLY
The selected candidates will be based in either Lagos or Benin, managing regional activities and ensuring effective oversight of operations across other locations through regular field visits
