Area Sales Manager at CHI Limited

CHI Limited is one of the most admired companies in the Food & Beverage industry in Nigeria with over 38 years’ experience in building innovative brands. We offer products that stand out as market leaders in their respective categories.

Job Title: Area Sales Manager

Location: Minna, Niger, Warri, Delta stateAkure, Ondo state.

Employment Type: Full-time

Job Summary

• We are seeking a results-driven, commercially focused Area Sales Manager to lead sales operations in the region.
• The role is responsible for driving market share growth, expanding distribution coverage, managing distributor relationships, and developing a high-performing sales team.

Key Responsibilities

• Deliver monthly, quarterly, and annual sales targets, driving both primary and secondary sales performance.
• Lead and develop Territory Sales Executives (TSEs) and Sales Representatives (SRs) to achieve high performance.
• Build and manage strong distributor partnerships, ensuring operational efficiency and financial health.
• Drive market coverage, distribution growth, and execution of key sales drivers across all territories.
• Ensure compliance with sales systems (SFA, DMS) and leverage data for performance improvement.
• Execute trade marketing activities effectively while monitoring ROI and market competitiveness.
• Track performance, identify gaps, and implement corrective actions to achieve business objectives.

Requirements

• Bachelor’s Degree in any discipline; MBA or relevant postgraduate qualification is an added advantage.
• 3 – 5 years’ FMCG sales experience, with prior experience as a Territory Sales Manager or similar role.
• Proven ability to manage distributors, sales teams, and multiple channels effectively.
• Strong understanding of traditional trade, including wholesalers, open markets, and retail outlets.
• Experience operating within complex distribution networks and executing trade promotions/activations.
• Proficiency in Sales Force Automation (SFA), business intelligence tools, and data analysis.
• Strong leadership, communication, and problem-solving skills with the ability to manage and develop teams

Application Dealine: 10th April, 2026.

METHOD OF APPLICATION 
Interested and qualified candidates should use link below to Apply.

CLICK HERE TO APPLY

Note: Please note that for ease of operations and effective territory management, candidates must reside within or in proximity to the assigned location